HOMES & LAND Real Estate To Be Marketed Nationally
  
  Will Use Color Photos on New Kodak Picture Exchange
  Image Transmission Network
  
  
    NEW YORK, Aug. 25__The new Kodak Picture Exchange image 
  transmission network from Eastman Kodak Company will 
  transform real estate marketing for Homes & Land magazine and 
  its customers. Kodak announced that Homes & Land Publishing 
  Corp., the nation's largest publisher of real estate 
  magazines, will use Kodak's global image transmission service 
  to help Homes & Land's real estate clients market their 
  products.
    "Photographs of the valuable homes currently listed for 
  sale in Homes & Land magazine will now be available to real 
  estate agents to view in color nationwide, with desktop 
  computers, using the Kodak Picture Exchange," said Stephen S. 
  Stepnes, general manager and vice president of Kodak's CD 
  Imaging unit.
    "Homes & Land will use our Photo CD products in the 
  production of their magazines," Stepnes said. "They will be 
  the first to use the power of our image access network to 
  sell high-value products, where pictures can play an 
  important role in enhancing the sales and marketing process," 
  Stepnes added.
    "The entire thrust of our Homes & Land magazines is that 
  valuable real estate demands high-quality images to stimulate 
  sales," said Del Archibald, chairman of Homes & Land 
  Publishing Corp. "The Kodak Picture Exchange is an exciting 
  new vehicle to enhance our marketing directions across the 
  United States," Archibald continued, "but Photo CD 
  technology, which enables all this, means even more to us. 
  The digitization of high-resolution photographs onto Photo CD 
  discs will allow us to further streamline our 
  state-of-the-art production process. This system provides 
  the size, speed, and quality that we have not found in other 
  systems we have tested. We are excited about the many 
  aspects of this new technology."
    Homes & Land Publishing Corp., which has more than 300 
  magazines in print or under contract in 45 states, will 
  purchase the Kodak Photo CD Imaging Workstation 2400 (PIW 
  2400), which it will use to create Kodak Photo CD discs. The 
  company will use the high-resolution photographic-quality 
  Photo CD images in prepress preparation of its Homes & Land 
  magazines and in the newly announced Kodak Picture Exchange.
    Over 700,000 real estate photos are taken annually for use 
  in Homes & Land magazines. All photos separated at the home 
  office will be converted to Photo CD format at Homes & Land's 
  Tallahassee, Florida, headquarters. Using these photos in 
  the Kodak Picture Exchange network, Homes & Land magazines 
  will become the first participant in a national real estate 
  image network.
    "This use by Homes & Land of the Photo CD system and the 
  Kodak Picture Exchange represents the benefits of Kodak's 
  expanded vision for film-based images," Stepnes said. "We 
  have always envisioned a significant market for real estate 
  applications. As the leading upscale medium for selling 
  homes in the United States, Homes & Land is the ideal 
  customer for Kodak to expand its services."
    Using the Kodak Picture Exchange and a color desktop 
  computer, real estate agents will have immediate access to 
  color photos of the houses and properties listed in Homes & 
  Land magazines on a local as well as a national basis.
    Those interested in more information about the Kodak 
  Picture Exchange may call the Kodak Information Center at 
  1-800-242-2424, ext. 55.
    
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  [Kodak is a trademark.]